A minor shopping rant – “Shrinkage”
To the store manager, shrinkage refers to loss of inventory due to theft. To the consumer, it’s the reduction in product size over the years. I love Friendly’s Ice Cream. Some flavors more than others, of course, with pistachio being my favorite.
But when it’s not available Cookie Dough is a close second. For most of my life the standard container was 1/2 gallon, otherwise known as 2 quarts. I didn’t notice when the change happened, all I know is that when I took a third serving, the fourth one didn’t look like much, and it was then that I noticed the container had gone down to 56 oz, 7/8 the half gallon volume. More recently, it’s down to 1.5 quarts as you see above. “Same great taste, now with 25% less ice cream per container!” Great slogan, no?
It’s not just ice cream, pasta is shrinking too. A number of brands of pasta have introduced whole grain wheat as a healthy alternative choice. Instead of a bit of a premium in cost, the package has the same shelf price, but instead of 16 oz they’ve dropped to 13.25 or 12oz depending on the brand. I’d prefer to see a one pound package stay at one pound, just charge me a bit more. For some recipes, the odd size package means opening another box to get the pound I’m looking to cook.
Last, coffee. I never thought I’d reminisce about cans of coffee. When I was a young boy, coffee came in one pound cans. Do you even know what a small can of coffee weighs? 11 oz, 12 oz? It’s all over the place depending on the brand. My Maxwell House that I buy at Costco is 42.5 oz. That’s 2.66 lbs. It’s $9.49 last I checked, a reasonable $3.57 per pound, but still the oddest size container I’ve seen in a while.
When you shop and are comparing one brand to another or one size to another, be aware, the standard sizes are gone. I can’t even tell you how much a can of tuna weights. That’s it. My rant is over, thanks for listening. If I’m not the only one, tell me, what product shrinkage bothers you most?