A few weeks ago I took my daughter and two of her friends to see Bruno Mars in concert. There’s something about hearing a performer live that’s really amazing, and I’m happy to take them to more concerts in the future. And the Big Guy(tm) was there for me with a parking space. $34 to park in the lot at TD Bank Garden (formerly, The Boston Garden) but a spot was waiting for me right down the street, $2 for a meter. I like that. See this case of water? $4 this week at my supermarket. 6 bottles for $1. At the show, on the way into the building, there was an icecream stand, and they happened to sell water, $2, and I bought one for my daughter. Up the stairs, 50 feet later was the entrance to the show. “Can’t bring in outside water.” $2 went right into the trash. After 45 minutes of screaming, I get a request, “dad, can you buy me a water?” No problem. Then I found out why the thugs on the way in had me toss our $2 bottle. The concession stand inside the arena charged $5 for the same sized bottle. $5? It’s amazing to me how a gas station or hardware store can be accused of price gouging when they raise the price just bit on something when the weather turns bad. Here, the arena has a captive audience and charges 30X the price I’d pay a few streets away at a supermarket, and 5X the price that would still make them money but not make me feel ripped off. Before you ask – yes, I bring my own water into the movie theater, no they don’t stop me.